Experience & Projects
A proven track record of delivering results across diverse industries and platforms
Akash Blowers Private Limited
Performance Marketing Manager | Feb 2022 - Present
Achievement: Managing a monthly ad budget of ₹14 Lakh for B2B Industrial Lead Generation
- Managing a ₹14L/month B2B lead-gen budget across Google Ads, LinkedIn Ads, Meta Ads & IndiaMART.
- Scaled Google Ads spend from ₹6L to ₹10L/month for Roots Blower, Multi Disc Screw Press & Ring Blower lead generation.
- Maintained CPL benchmarks: Roots Blower (₹1K–1.5K), Multi Disc Screw Press (₹1.5K–2K), and Ring Blower (₹1K–1.2K), generating 550–750 qualified leads/month.
- Delivered strong revenue impact via Google Search: ₹5L spend → ₹30L business and ₹10L spend → ₹50L business.
- Scaled LinkedIn Ads from ₹50K to ₹3L/month, driving decision-maker B2B leads and ₹10–12L business/month.
- Used Meta Ads for remarketing with a ₹1L/month budget, generating ₹3–4L business/month.
- Automated IndiaMART lead buying using Python-based preference logic, significantly improving lead quality and efficiency.
- Increased brand search demand by ~70%, successfully shifting users from generic keywords to “Akash Blowers”.
Kelin Fashion Private Limited
Performance Marketing Specialist | Jan 2022 – Dec 2024
Achievement: Delivered 4.75x blended ROAS from ₹1.4+ Crore Spend.
- Joined the organization in 2022 managing an initial monthly ad budget of ₹30,000, and scaled it to ₹10,00,000/month by 2024 through performance-led and margin-focused optimization.
- Managed D2C and marketplace performance marketing with a structured scaling approach, resulting in a cumulative ad spend of ₹1.4+ Crore over 3 years.
- Followed a controlled scaling framework (10–20% incremental increases) based on ROAS stability, CPA trends, and inventory readiness.
- Delivered a 4.75x blended ROAS by balancing scale and efficiency across Meta, Google, and marketplace advertising platforms.
- Led Meta Ads (Facebook & Instagram) using Advantage+ Shopping, Broad Audiences, and DPA, maintaining 4.0+ ROAS at scale for D2C growth.
- Managed Google Ads (Search, Shopping & PMax), achieving ~5.0 ROAS through high intent keyword targeting and feed optimization.
- Handled marketplace advertising on Amazon, Flipkart, Myntra, and Meesho, scaling budgets SKU-wise and maintaining 6.0+ ROAS.
- Implemented Net ROAS and contribution margin analysis, accounting for 15–25% commissions, RTO, and fulfillment costs for sustainable profitability.
- Conducted weekly creative and audience A/B testing, improving conversion rate by 18%, supporting aggressive yet stable budget scaling.
- Executed sale-day strategies (Myntra EORS, Amazon GIF), successfully managing 3–5x daily budget spikes without compromising efficiency.
- Collaborated with catalog and supply chain teams to align inventory planning and offer structures during high-demand periods.
Brizgurukul Private Limited
Digital Marketing Specialist | Jun 2020 - Dec 2021
Core Achievement: Managed a total advertising budget of ₹54 Lakh, delivering an exceptional 9.7x Average ROAS and generating ₹5.27 Crore in total revenue.
- Meta Ads Scaling: Allocated ₹40.5 Lakh on Facebook & Instagram, generating ₹3.85 Crore revenue (9.5x ROAS) with over 11,500 enrollments.
- Google Ads Strategy: Managed ₹13.5 Lakh on Search & YouTube, driving ₹1.42 Crore in high-intent sales (10.5x ROAS) for premium bundles.
- Peak Performance: Delivered a record-breaking 12.0x ROAS in October by scaling the budget to ₹6.3 Lakh and generating ₹69.9 Lakh in a single month.
- Conversion Optimization: Achieved a peak CVR of 13.6% through aggressive A/B testing of ad creatives and landing page funnels.
- High-Ticket Sales: Successfully sold 1,121 units of Influence Mastery (₹10,999), showcasing expertise in closing high-value digital products.
- Lead Acquisition: Maintained a healthy CPA of ₹375 across 14,360+ total units by balancing top-of-funnel volume and bottom-of-funnel retargeting.
- Budget Management: Scaled monthly ad spend from ₹3 Lakh to ₹6.8 Lakh while maintaining consistent profitability throughout the 19-month period.
Freelancing Projects
Asadeep Furnishing Private Limited
6-Month Growth Trajectory for Asadeep Furnishing (Google Ads Strategy)
Demonstrating consistent performance and growth over six months. Key metrics include a substantial increase in Impressions (from 20k to 29.5k) and a strong, sustained CTR (0.70% to 0.85%). Successfully generated
549 Qualified Leads while maintaining a competitive CPL throughout the campaign period.
Vasu Pharmatech Pvt. Ltd.
6-Month Google Ads Strategy for Vasu Pharmatech Pvt. Ltd. (WTP/STP)"
Demonstrating strategic campaign evolution in a niche B2B industrial sector.
The Strategy Shift: From July to November, the campaign focused on High-Quality Traffic (consistent 0.70% CTR) to capture highly relevant leads. In December, a successful new strategy dramatically scaled reach, resulting in a +6x Increase in Impressions and a steep drop in CPL, while maintaining the strong 10.00% Lead CVR.
Key Result: Efficiently generated 476 Highly Qualified Leads for industrial plant solutions.
Fashion Townie
The Engagement Expert: Ad Creative That Converts
My strategies don't just reach audiences—they compel them to click. I create highly engaging ad creatives that consistently beat industry benchmarks, delivering high-quality, high-intent traffic to your website.
CTR & Traffic Highlights:
Average CTR (All Clicks): 1.75%
(This is significantly above the industry average of ~1.00%, proving superior creative effectiveness.)
High-Volume Traffic: Delivered a total of 16,118 Link Clicks across the campaign period.
Top Performing Creative: Campaigns featuring the Video Carousel consistently achieved the highest engagement rates.
I specialize in closing the gap between 'seeing an ad' and 'visiting your site,' leading directly to better conversion rates.
Millionaire Track Pvt. Ltd.
15 Months of Hyper-Growth: Facebook Ads Strategy for Millionaire Track
A long-term case study showcasing aggressive yet profitable scaling for a competitive EdTech platform.
Key Achievement: Successfully drove ₹7,666,020 in Revenue by generating 2,499 direct Course Purchases.
Scaling Success: Over 15 months, the strategy scaled monthly ad spend from ₹45k to over ₹1 Million, resulting in a 12x increase in monthly Purchases (from 17 to 326) while maintaining an average 1.00% CTR and a solid average 2.50% Purchase CVR.
